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Wisconsin Watch partners with Gigafact to produce fact briefs — bite-sized fact checks of trending claims. Read our methodology to learn how we check claims.

Yes.

In two recent polls, a majority of U.S. adults said they use social media to get health information.

July 2025 by KFF, a leading health policy research nonprofit: 55% said they use social media “to find health information and advice” at least occasionally. Less than one in 10 said “most” of the information is trustworthy.

September 2024 by Healthline: 52% said they learned from social media health and wellness tools, resources, trends, or products they tried in the past year. About 77% expressed at least one negative view, such as “there is a lot of conflicting information.”

An April 2024 medical journal article said that over one-third of social media users perceived high levels of health misinformation, and two-thirds reported “high perceived discernment difficulty.”

The University of Wisconsin-Madison is conducting a long-term study to determine how social media affects the physical/mental health of adolescents.

This fact brief is responsive to conversations such as this one.

Sources

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Tom Kertscher joined Wisconsin Watch as a full-time Milwaukee-based reporter in October 2024 after starting as a freelance Fact Briefs reporter in January 2023. In addition to contributing to Wisconsin Watch’s collaboration with The Gigafact Project to combat online misinformation, he reports on Wisconsin policy, labor, energy and the rapid expansion of data centers across the state. Kertscher is a former longtime reporter at the Milwaukee Journal Sentinel, a contributing writer for Milwaukee Magazine and the author of two sports books, on Al McGuire and Brett Favre.