During the pandemic Adija Greer-Smith has struggled to keep her bakery business alive. Now, her oldest son Xavier helps out, and their morning car rides together are a classroom for life lessons.

Author Archives: Jimmy Gutierrez
Jimmy Gutierrez joined News414, a collaboration between Wisconsin Watch, Milwaukee Neighborhood News Service and Outlier Media, in March 2020. As engagement manager, he is connecting with Milwaukee residents to respond to their information needs and generate news coverage that addresses their concerns. Gutierrez grew up on the South Side of Milwaukee and spent 2013-2015 as a Milwaukee firefighter, where he also led a multimedia campaign to improve firefighter health and wellness. Gutierrez previously spent four years at New Hampshire Public Radio, where he launched, co-hosted and produced The Second Greatest Show on Earth, which provided a platform for listener questions and engagement.
Milwaukee baker Adija Greer-Smith slowly reopens her business. ‘I’m a baker that believes positive energy transfers into everything that you do.’
After nearly three months without sales, Greer-Smith is once again baking, getting ready to greet customers and bringing back staff.
Introducing Milwaukee entrepreneur and baker Adija Greer-Smith: ‘I’ve poured my life into this business’
Having just opened her bakery business in November 2018, Confectionately Yours, Adija Greer-Smith was prepared for a lot of things to go wrong, but didn’t anticipate a pandemic.