In a governor’s race that has focused more on data center construction than artificial intelligence technology, Democratic gubernatorial candidate David Crowley on Tuesday announced a plan for state regulations on AI aimed at protecting vulnerable Wisconsinites.
In an 11-point plan shared with Wisconsin Watch, Crowley calls for guardrails on AI offerings for minors and holding technology companies responsible for scams and fraud on their platforms. Some key components of the plan include:
- Limiting access to AI chatbot apps for children under 13.
- Prohibiting addictive design features, such as infinite scrolling and autoplay, on accounts of minors.
- Increasing penalties for circulating AI-generated sexual images of minors.
- Allowing families to sue AI platforms if their content harms children, such as by promoting suicide or eating disorders.
- Penalizing technology companies that profit from scams or fraudulent ads.
- More funding for adult protective services and resource centers that can help victims of scams or fraud.
Crowley, the Milwaukee county executive, is running for governor against Republican U.S. Rep. Tom Tiffany in what polling from Marquette University Law School shows could be another close governor’s race in Wisconsin. AI policy debates between the two candidates in the months since the August primary have mostly been focused on the planning and construction of AI data centers, rather than the technology itself.
In a statement, Tiffany also said Wisconsin needs “commonsense guardrails” to protect children and older adults, including holding companies accountable for platforms that allow creation of sexually explicit images or engage minors in inappropriate chatbot conversations. Tiffany said he also wants to prevent personal data from “falling into the hands of foreign adversaries, including Communist China.”
“As governor, I will also support commonsense age-verification requirements for app providers, strengthen parental-consent protections, and give parents greater control over their children’s online activity,” Tiffany said.
Crowley’s proposed state-level AI regulations land as President Donald Trump has dismissed calls for guardrails and warnings from technology company leaders asking for government oversight as their platforms become more advanced.
Trump in May 2025 signed the Take it Down Act, which criminalized the online publication of real and AI-generated intimate images and requires social media platforms to remove them once notified of their existence. Tiffany, and the rest of Wisconsin’s congressional delegation, voted for the bill in 2025.
Other proposed federal legislation has not advanced, including bills requiring public reporting of safety incidents by AI companies and requiring labels on any AI-generated content. Crowley in a statement said he would not “wait around for DC to act” on additional AI regulations if he is elected.
“Like so many parents, Ericka and I are raising our three girls in the age of social media and AI, and we’re navigating things no generation before us has ever had to, worrying about whether a stranger is messaging our kids, or a fake picture of our daughter is going around school, or even scammers trying to drain a grandparent’s life savings,” Crowley said.
The proposals in Crowley’s regulatory plan would require state legislative action. They echo recent bipartisan efforts signed into law by Gov. Tony Evers, including a series of bills that classified sextortion as a crime and provided additional recourse for victims and their families.
Additionally, Attorney General Josh Kaul in August announced Wisconsin could receive up to $313 million in a settlement social media company Meta made with 47 states in a case that alleged addictive components of its platforms threatened teens’ mental health.
Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.
Republish our articles for free, online or in print, under a Creative Commons license.
