I’m 32 and I’ve already had more jobs than I care to admit. In my first job after college, I joined the marketing team at a big corporation. I remember asking my manager one day, “Hey, I’ve done everything on my list. Can I help with something else?” Their response: “No.” The message was clear: stay in your lane.
After that, I tried other roles, including operations, sales, construction and custodial work. Like many of my peers, I was searching for a place where I could grow and keep learning. I didn’t know it at the time, but I was looking for the right culture.
Then, two years ago, I saw a job posting at DSG, a wholesale contractor supply company based in the Midwest. I remembered a college coach who worked for DSG. He seemed to have a great experience there. DSG had a training program, so I decided it was worth a try, even without experience in contractor supply. I had run out of other ideas.
That was one of the best decisions I’ve ever made. I’ve turned off all my old job alerts because I hope to work here until I retire. I believe I’ll keep improving my skills and moving upward even if I’m here for decades, and my co-workers will value creativity and unconventional ideas.
We’re 100% employee-owned through an employee stock ownership plan, or ESOP. It’s a retirement plan that allows companies to share ownership with workers. Our employee ownership culture is the secret ingredient that makes me excited to stay here for the next 30 years.
When I started, I didn’t know anything about ESOPs or what being “employee-owned” meant. During my orientation, my manager showed me our company’s ESOP retirement wealth calculator. If I stayed at the company long enough, I could accumulate generational wealth for myself and my family without contributing a cent to my ESOP account. From year one to year two, my ESOP account balance grew by more than 200%.
From the start, DSG’s training program encouraged me to get involved in every aspect of the business. Instead of a “that’s not my job” attitude, my co-workers went out of their way to answer my questions and help me learn. They celebrated when I got involved outside my direct job and listened to my ideas. When the training program ended, DSG hired me full time as an inventory planning analyst. I learned that this welcoming environment was the norm across the company.
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As employee owners, we all have an interest in doing our best and helping others excel. For example, all 63 of our branches share inventory. Rather than compete, we cooperate. We know the savings across the organization benefit our finances in the long run. I also travel for my job. Instead of using company funds to buy expensive meals on the road, my co-owners in other branches have invited me over for home-cooked dinners. By doing what’s best for each other and the company now, we all reap the rewards in our ESOP accounts later.
Most importantly, it’s not just people with college degrees who are building generational wealth. Whether we’re working with spreadsheets, driving delivery trucks or loading equipment in the warehouse, we have the same opportunity to change the trajectory of our financial futures. No matter the position, background or education level, each full-time employee at DSG gets an ESOP retirement plan.
I’ve read studies that found companies with ESOPs tend to have higher employee retention and withstand economic downturns better than non-employee-owned companies, but there are only 240 ESOPs in Wisconsin. Still, momentum is building.
The Expanding ESOPs coalition is building a movement of nearly 100 organizations focused on expanding employee ownership in Wisconsin and beyond.
U.S. Rep. Mike Kelly, R-Pa., previously introduced H.R. 3105, the Promotion and Expansion of Private Employee Ownership Act of 2025. The bill would help small businesses establish S corporation employee stock ownership plans (S ESOPs), provide technical assistance to companies pursuing S ESOPs and create an employee ownership advocate within the U.S. Department of Labor.
Two years ago, I took a chance and applied for a position meant for recent college grads. I knew nothing about ESOPs. I thought it would be just another job. I couldn’t be happier that I was wrong. If employee ownership can have that kind of impact on me, imagine the impact of having more ESOP companies in Wisconsin.
Conner Scott lives in Eau Claire with his wife and two sons. He is an SIOP analyst at DSG, which has locations across Wisconsin.
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