Two people stand in a room as one holds and looks down at a notebook, with machinery and tools in the background.
Wisconsin Watch reporter Miranda Dunlap on assignment in Appleton, Wis., at the Appleton Technical Academy (ATECH) on Dec. 3, 2025. Dunlap covers pathways to success for Wisconsin Watch. (Mike Roemer for Wisconsin Watch)
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Journalists most often cover a specific area – or beat.

When I started in the industry, newsrooms typically had the following: 

  • One or two local government reporters – one for county board, one for city hall. 
  • An education reporter (like me!). 
  • A few prep sports reporters.
  • A features reporter. 
  • A few photojournalists. 
  • A courts reporter. 
  • A general assignment reporter. 

Today’s newsrooms employ fewer journalists, which means reporters at daily publications often cover multiple beats. 

Analytics have changed how we measure success for our work, and with it, some beats have shifted altogether. 

I see more environmental coverage now than I did 15 years ago, which reflects growing interest from readers in that area. 

Traditional outdoors coverage – what some call “bullets and hooks” reporting because of its focus on hunting and fishing – seems to be declining. Meanwhile, coverage of outdoor silent sports like biking, hiking and kayaking has grown. 

Here at Wisconsin Watch, our beats are guided by our mission and values. Our journalists cover: 

Investigative journalism is in our DNA, and our reporters are some of the best at it. They also report enterprise stories and solutions journalism. 

  • Enterprise stories go deeper than something I would have covered as a daily education reporter. Think less about turn-of-the-screw school board coverage and more on trends emerging across the area or state. 
  • Solutions journalism is rigorous, evidence-based reporting on responses to social problems. Every solutions story covers four pillars: a response to the problem, evidence that it works (or not), insights and limitations. 

These kinds of journalism, especially investigations, tend to take more time to produce and are therefore more expensive. 

But you can support journalism that makes a difference in the community. Subscribe to your local news outlet or contribute to Wisconsin Watch.

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Jen Zettel-Vandenhouten joined Wisconsin Watch in August 2025 as regional editor for northeastern Wisconsin. She previously served as managing editor for Project Optimist, a nonprofit news organization focused on greater Minnesota. Jen’s past employers include the Duluth News Tribune, The Post-Crescent (Appleton, Wis.), USA TODAY Network-Wisconsin, and the Watertown Daily Times (Watertown, Wis.). Her teams have been honored with awards from the Minnesota Society of Professional Journalists and the Minnesota and Wisconsin newspaper associations. Jen holds a bachelor’s degree in journalism and English from the University of Wisconsin. She is also an accredited trainer through the Solutions Journalism Network. (Photo by Erica Dischino for Project Optimist)