When co-founders Andy Hall and Dee J. Hall prepared to launch the Wisconsin Center for Investigative Journalism, they worked with a former newspaper colleague to design a logo. Our audience has come to identify us by the magnifying glass keeping watch on the state of Wisconsin.
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We are Wisconsin Watch. Here’s why you can trust us:
Wisconsin Watch is a nonpartisan, nonprofit investigative news outlet. We increase the quality and quantity of investigative reporting in Wisconsin, while training current and future investigative journalists. Our work fosters an informed citizenry and strengthens democracy.
We currently have reporters based in Madison, Milwaukee, and Oshkosh, and have other members of our robust editorial and business teams located across the state. We collaborate and share our content with mainstream and niche media across Wisconsin and the nation.
We are a 501(c)(3) charitable organization operated by a professional staff under the guidance of a nationally noted board of directors. Our legal name is Wisconsin Center for Investigative Journalism (WCIJ Inc.).
Wisconsin Watch is a founding member of the Institute for Nonprofit News, a group of nonprofit journalism organizations that conduct investigative reporting in the public interest.
Wisconsin Watch is a member of the Trust Project, a global network of news organizations that has developed transparency standards to help news readers assess the quality and credibility of journalism. Learn more about how we incorporate the Trust Indicators on our site.
Wisconsin Watch is also a member of The Global Investigative Journalism Network, an international network of nonprofit organizations founded to support, promote and produce investigative journalism.
Wisconsin Watch collaborates with, but is independent of, the University of Wisconsin-Madison School of Journalism & Mass Communication, where it is housed. Our organization receives free office space from the university in exchange for hiring paid student interns and for providing services and educational resources for students. All works created, published, posted or disseminated by Wisconsin Watch do not necessarily reflect the views or opinions of the University of Wisconsin-Madison or any of its affiliates.
In addition, Wisconsin Watch receives free office space in the Marquette University Diederich College of Communication in Milwaukee in support of its partnership with Milwaukee Neighborhood News Service.
Our mission:
To increase the quality, quantity and understanding of investigative journalism to foster an informed citizenry and strengthen democracy.
Our values:
Wisconsin Watch values truth and pursues it through accurate, fair, independent, rigorous and nonpartisan reporting. We also value transparency, collaboration, innovation and a spirit of public service. These values guide Wisconsin Watch’s training of journalists and its investigations, which seek to protect the interests of people in vulnerable circumstances, expose wrongdoing and deficiencies in systems, and explore solutions to problems.
Our guiding principles:
Protect the vulnerable. Expose wrongdoing. Explore solutions.
Wisconsin Watch intern Francisco Velazquez helped create a spreadsheet of credibly accused priests that grew to at least 170 names. Dee J. Hall / Wisconsin Watch
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Now, as we enter our second decade, we’re excited to announce our new look and renewed commitment to our mission to increase the quality, quantity and understanding of investigative journalism to foster an informed citizenry and strengthen democracy.
Why are we doing this? When we were chosen to participate in the Facebook Local News Membership Accelerator, we knew one of the issues we wanted to tackle was ongoing confusion over who we are and what our name is. Are we Wisconsin Watch? The Wisconsin Center for Investigative Journalism? WCIJ? The Center?
Wisconsin Watch is saying goodbye to our old logo to make way for a new look.
We enlisted the help of Traction Factory, an agency in Milwaukee, and K2D Strategies, an agency in Washington D.C.
It became clear to us that both names serve a purpose, but we could do a better job of clarifying those roles for the public.
Starting today, Wisconsin Watch will be our identity in regards to our investigative reporting, and the Wisconsin Center for Investigative Journalism will describe the organization as a whole, including the work we do training student and professional journalists.
You can still find us at wisconsinwatch.org, and for simplicity’s sake, we’ll now be @wisconsinwatch on social media.
Our new visual style is familiar, but a bit bolder and brighter, to reflect our dedication to bold, high-impact investigative reporting.
Our homepage, social media profiles, and newsletters, including Wisconsin Weekly, will have a refreshed, more cohesive look.
While our look is evolving, our commitment to providing fact-checked, in-depth investigations on Wisconsin issues is unwavering. Wisconsin Watch will continue to dig into secretive conduct by public officials, abuse of power, environmental risks, and other issues, guided by three values: Protect the vulnerable. Expose wrongdoing. Explore solutions.
Together, we will keep Wisconsin under a magnifying glass as we pursue — and expose — truth, to build a better state.
The nonprofit Wisconsin Center for Investigative Journalism (www.WisconsinWatch.org) collaborates with Wisconsin Public Radio, Wisconsin Public Television, other news media and the UW-Madison School of Journalism and Mass Communication. All works created, published, posted or disseminated by the Center do not necessarily reflect the views or opinions of UW-Madison or any of its affiliates.
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Wisconsin Watch unveils a new look to reflect dedication to bold investigative reporting
