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Posted inPromotion/Marketing of WCIJ:News about Wisconsin Watch

Wisconsin Watch unveils a new look to reflect dedication to bold investigative reporting

by Wisconsin Watch June 6th, 2019October 18th, 2022 Why you can trust Wisconsin Watch

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When co-founders Andy Hall and Dee J. Hall prepared to launch the Wisconsin Center for Investigative Journalism, they worked with a former newspaper colleague to design a logo. Our audience has come to identify us by the magnifying glass keeping watch on the state of Wisconsin.

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Wisconsin Watch logos are available for download on this page as PNG files.

 

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Wisconsin Watch is a nonpartisan, nonprofit investigative news outlet. We increase the quality and quantity of investigative reporting in Wisconsin, while training current and future investigative journalists. Our work fosters an informed citizenry and strengthens democracy.

We are a 501(c)(3) charitable organization operated by a professional staff under the guidance of a nationally noted board of directors. We currently have reporters based in Madison, Milwaukee, and Oshkosh, and have other members of our robust editorial and business teams located across the state.

Wisconsin Watch collaborates with, but is independent of, the University of Wisconsin-Madison School of Journalism & Mass Communication, where it is housed; Marquette University, where we share office space with the Milwaukee Neighborhood News Service; Wisconsin Public Radio; Wisconsin Public Television — and with mainstream and ethnic news media across the nation. All works created, published, posted or disseminated by Wisconsin Watch do not necessarily reflect the views or opinions of the University of Wisconsin-Madison or any of its affiliates.

Wisconsin Watch is a member of the Trust Project, a global network of news organizations that has developed transparency standards to help news readers assess the quality and credibility of journalism. Learn more about how we incorporate the Trust Indicators on our site.

Wisconsin Watch is also a member The Global Investigative Journalism Network, an international network of nonprofit organizations founded to support, promote and produce investigative journalism.

We are also a founding member of the Institute for Nonprofit News, a group of nonprofit journalism organizations that conduct investigative reporting in the public interest.

Support a free and independent press.

If you value what you get from Wisconsin Watch, make a tax-deductible donation today so we can continue doing the statewide investigations that matter to you. 

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Wisconsin Watch intern Francisco Velazquez helped create a spreadsheet of credibly accused priests that grew to at least 170 names. Dee J. Hall / Wisconsin Watch

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Now, as we enter our second decade, we’re excited to announce our new look and renewed commitment to our mission to increase the quality, quantity and understanding of investigative journalism to foster an informed citizenry and strengthen democracy.

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Sign up for our free story updates and Friday news roundups. 

Why are we doing this? When we were chosen to participate in the Facebook Local News Membership Accelerator, we knew one of the issues we wanted to tackle was ongoing confusion over who we are and what our name is. Are we Wisconsin Watch? The Wisconsin Center for Investigative Journalism? WCIJ? The Center?

Wisconsin Watch is saying goodbye to our old logo to make way for a new look.

We enlisted the help of Traction Factory, an agency in Milwaukee, and K2D Strategies, an agency in Washington D.C.

It became clear to us that both names serve a purpose, but we could do a better job of clarifying those roles for the public.

Support a free and independent press.

If you value news from Wisconsin Watch, make a tax-deductible donation today so we can continue doing statewide investigations that matter to you. 

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Your contribution is appreciated.

Starting today, Wisconsin Watch will be our identity in regards to our investigative reporting, and the Wisconsin Center for Investigative Journalism will describe the organization as a whole, including the work we do training student and professional journalists.

You can still find us at wisconsinwatch.org, and for simplicity’s sake, we’ll now be @wisconsinwatch on social media.

Our new visual style is familiar, but a bit bolder and brighter, to reflect our dedication to bold, high-impact investigative reporting.

Our homepage, social media profiles, and newsletters, including Wisconsin Weekly, will have a refreshed, more cohesive look.

While our look is evolving, our commitment to providing fact-checked, in-depth investigations on Wisconsin issues is unwavering. Wisconsin Watch will continue to dig into secretive conduct by public officials, abuse of power, environmental risks, and other issues, guided by three values: Protect the vulnerable. Expose wrongdoing. Explore solutions.

We invite you to follow us on social media, subscribe to our free email newsletters, visit our website, WisconsinWatch.org, or send us a news tip.

Together, we will keep Wisconsin under a magnifying glass as we pursue — and expose — truth, to build a better state.

The nonprofit Wisconsin Center for Investigative Journalism (www.WisconsinWatch.org) collaborates with Wisconsin Public Radio, Wisconsin Public Television, other news media and the UW-Madison School of Journalism and Mass Communication. All works created, published, posted or disseminated by the Center do not necessarily reflect the views or opinions of UW-Madison or any of its affiliates.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Scroll down to copy and paste the code of our article into your CMS. The codes for images, graphics and other embeddable elements may not transfer exactly as they appear on our site. You are welcome to republish our articles for free using the following ground rules.
  • Credit should be given, in this format: “By Dee J. Hall, Wisconsin Watch”
  • If published online, you must include the links and link to wisconsinwatch.org
  • If you share the story on social media, please mention @wisconsinwatch (Twitter, Facebook and Instagram)
  • Don’t sell the story — it may not be marketed as an individual product.
  • Don’t sell ads against the story. But you can publish it with pre-sold ads.
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  • Additional elements that are packaged with our story must be labeled.
  • Users can republish our photos, illustrations, graphics and multimedia elements ONLY with stories with which they originally appeared. You may not separate multimedia elements for standalone use. 
  • If we send you a request to change or remove Wisconsin Watch content from your site, you must agree to do so immediately.

For questions regarding republishing rules please contact Andy Hall, executive director, at ahall@wisconsinwatch.org

Wisconsin Watch unveils a new look to reflect dedication to bold investigative reporting

by Wisconsin Watch, Wisconsin Watch
June 6, 2019

1

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