The Wisconsin Milk Marketing Board has retreated from claims that consuming dairy products could aid weight loss after some experts branded the statements “deceptive” and “discredited.”
Tag: marketing
Posted inEconomy, Health & Welfare
Wisconsin milk board claims dairy aids weight loss
A major Wisconsin dairy group continues to promote dairy products for weight loss, four years after two national groups, under pressure from the Federal Trade Commission, agreed to stop.
Posted inEconomy, Health & Welfare
Wisconsin milk board overstates dairy’s benefits to children, some experts say
The milk board, which spends nearly a million dollars a year promoting dairy’s health benefits to children, defended its conduct and said claims were based in science.