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- High schoolers account for nearly half the student population at the University of Wisconsin-Oshkosh – the largest number of dual enrollment students in the state.
- As the traditional college-age population shrinks, dual enrollment courses have surged in popularity, transforming UW-Oshkosh’s identity.
- Few high schoolers who take college courses at UW-Oshkosh decide to attend the university for their undergraduate studies, a trend officials are making efforts to change.
When University of Wisconsin-Oshkosh lecturer Paul Sager logs onto Zoom every Monday, Wednesday and Friday to teach his composition course, he asks his students to paste in the chat what emoji they feel like that day.
If it’s cold outside, they might send a snowflake, or if they’re feeling motivated, a rocket ship.
“They find that really fun and ice-breaking,” Sager said. “Feeling connected to your professor, I believe, is an extremely important part of being invested in a course, especially when it’s at the college level.”
That’s especially important for Sager, who has never met most of his students in the flesh, and likely never will.
At UW-Oshkosh, high schoolers make up nearly half of the student body. Many of them live hours away and never actually step foot on campus, instead taking the college courses from their high schools.
It’s an increasingly popular dynamic as dual enrollment classes — where high schoolers simultaneously earn high school and college credit — soar in popularity and the typical college-aged population shrinks. But UW-Oshkosh enrolls more high schoolers than any university in the state, an endeavor that’s transforming the college’s identity.
The approach has helped UW-Oshkosh combat the big enrollment declines Wisconsin universities have seen in recent years.
But as more colleges tap into the dual enrollment trend, the state’s fourth-largest UW campus is facing stiffer competition for these students. On top of that, few of them currently continue their education at UW-Oshkosh after high school. College leaders want that to change.
“As the competitive landscape that we operate in gets more competitive, and as the number of total high school students in Wisconsin continues to go down, it’s going to be more important that we get more and more of these students to choose UW-O as their four-year solution, as well,” said Provost and Vice Chancellor for Academic Affairs Edwin Martini.
A service and a strategy
Dual enrollment is now rapidly taking root across the country, but UW-Oshkosh was ahead of the curve when it launched its program 50 years ago.
Today, over 6,500 high schoolers get a jump start on college through the university’s Cooperative Academic Partnership Program, dubbed “CAPP.” In most cases, UW-Oshkosh authorizes qualified high school teachers — typically those with graduate degrees in their subject areas — to teach CAPP courses at their own schools.
Just five UW-Oshkosh professors, Sager included, teach courses to high schoolers virtually. This allows them to reach more rural schools that otherwise lack access to dual enrollment courses, often because they don’t have qualified instructors or enough resources.
“Given the opportunity to teach these courses, I jumped on it … It’s definitely a calling,” Sager said.
The university charges high schools about half the typical tuition costs for the classes. Students considered economically disadvantaged by the state get added discounts. Each school district decides how it passes the cost of books and tuition onto students.
If students choose not to attend UW-Oshkosh after graduation, their credits can transfer to 200 other colleges.
Over the past decade, the number of students doing dual enrollment through UW-Oshkosh has nearly doubled. While that mirrors nationwide growth, UW-Oshkosh has leaned fully into the trend, hoping to attract as many students as possible across Wisconsin — and, in some cases, beyond.
“The simple truth is, if Oshkosh didn’t do it, somebody else would,” Sager said. “It’s something that I believe at Oshkosh they’ve really understood as not only a moneymaker, but just an opportunity.”
To attract students, program leaders call schools to tell them about the program and advertise at teacher conferences around the state. But largely, word of mouth and its status as the state’s oldest help win school leaders’ trust. CAPP is the only Wisconsin program accredited by the National Alliance of Concurrent Enrollment Partnerships, an organization holding universities accountable to offering dual enrollment courses as rigorous as normal college courses.
“We’ve had, more than ever, people reaching out to us to get involved,” said CAPP Outreach Specialist Sarah Adelson.
Today, 45% of UW-Oshkosh students are high schoolers, a phenomenon more common at community colleges than universities. Statewide, high schoolers are just 10% of university enrollment, compared to 1 in 3 community college students.
The dual enrollment growth has been, in many ways, a saving grace for the college.
Like other Wisconsin universities, UW-Oshkosh has lost thousands of traditional college students — those enrolling after high school graduation — over the past decade. Dual enrollment has helped offset that loss. Overall enrollment is down 9%, but without the high school students, enrollment would be down closer to 36%.
“For us, in part, it is a service. It is something that we’re proud of doing and providing these opportunities to students,” Martini said. “But we do consider our dual enrollment portfolio very much part of our strategic enrollment management portfolio.”
A shifting college experience
Walking across the UW-Oshkosh campus, it’s not immediately obvious how much the student body has changed in recent years.
Classrooms are still filled with what many would consider “typical” college students. Sidewalks bustle with students walking to class. Finding parking can still be competitive.
But in recent years, as more students take classes without setting foot on campus, the university has undergone some noticeable changes: The campus-run bookstore closed. Satellite locations in Appleton and Fond du Lac shut down because of enrollment declines. During a budget crunch, leaders offered voluntary retirement to roughly 50 faculty. And three dorm buildings are slated for demolition, as they no longer need as much space to house students living on campus.
Teagan Massey-Plamann, a senior at Menasha High School, takes UW-Oshkosh’s dual enrollment courses from about 20 minutes away but has visited campus only once.
“It may not be the experience of being on campus and everything, but I still kind of get to see what the curriculums will look like, and how much studying I’ll need to do,” Massey-Plamann said.
As dual enrollment continues to expand, it raises broader questions about what will define the college experience. While the typical experience most think of is by no means dead, Sager said, it seems pretty rare nowadays.
“All of them, I think, also seek that personal connection with faculty and wanting to have an on-campus experience in one way, shape or form … I don’t know if there is a ‘definition’ for what a college experience even is anymore,” Sager said.
For some, the experience of being a professor has shifted, too — teaching high schoolers is a different task than teaching students a few years older, Sager said.
“It really is about trying to meet them at their level and understand that, and also apply a little bit of pedagogical changes, so that the assignments mean more to them, and they feel more invested in it,” Sager said.
Great colleges think alike?
When Massey-Plamann graduates from high school this spring, she’ll already have a head start on college, thanks to her UW-Oshkosh dual enrollment courses in statistics, calculus and biology.
“It’s just getting me in the mindset that I’m going to be doing more classes like this next year,” the aspiring art therapist said. “They’re not going to be just classes where I can just sit and do nothing because I get all my work done really quickly. It’s getting me prepared for that time management.”
That head start will save her both money and stress as she heads to St. Cloud State University in Minnesota to play softball.
Like Massey-Plamann, most UW-Oshkosh dual enrollment students don’t continue their education there after high school. Only about 10% do.
University leaders want to change that.
While Adelson said students historically “just come to us,” that’s changing as other Wisconsin colleges try to ride the dual enrollment wave. At the University of Wisconsin-Green Bay, high schoolers now make up about a third of enrollment. Just 20 miles away from UW-Oshkosh, half of the 8,000 students at Moraine Park Technical College are still in high school.
In response, UW-Oshkosh leaders are stepping up recruitment efforts — they’re offering classes other universities don’t, awarding at least $1,000 scholarships to those who enroll the following fall and funding more campus visits for high schoolers.
But UW-Oshkosh leaders acknowledge there don’t seem to be many students left to go after — the pool of college-bound students may already be tapped. CAPP Director Margaret Hostetler said their next push is for students who aren’t planning to attend college at all. They wonder if dual enrollment could change their mind.
The university is also ramping up advising services, pointing students toward courses that will actually benefit them in the future.
“We don’t want students just taking every single dual enrollment credit they can because that’s not necessarily saving them time or money,” Hostetler said. “To save time and money, you have to have a class that is going to transfer as a course that you will need in your field of study.”
They’ve ramped up marketing efforts to remind dual enrollment students that “they are Titans,” Martini said, mailing them branded T-shirts, banners and posters for teachers to hang in their high school classrooms.
“What we want is them to have a great experience, and then that builds their affinity with UW-O,” Martini said. “And then they say … ‘Now I want to go to Oshkosh. Now I want to be a Titan.’”
Miranda Dunlap reports on pathways to success in northeast Wisconsin, working in partnership with Open Campus. Email her at mdunlap@wisconsinwatch.org.
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