If we care about addressing alcohol addiction in Wisconsin, we must start thinking about it as a public health issue. Alcohol use is deeply embedded in Wisconsin’s history and has maintained its prevalence through the socialization and normalization of drinking culture.
Rather than focusing on an individual’s capacity to remain sober in a state known for its beer-battered you-name-its, pub crawls, wine walks, and pedal taverns, we need to shift our focus toward making our communities more welcoming spaces for sobriety.
To consider something a public health issue, it must pose a physical or mental health risk to populations rather than just individuals.
Alcohol use is a highly socialized activity and has been embraced by Wisconsin since its inception, due largely to its population of German immigrants in the 1800s. German-founded breweries laid the economic groundwork in Wisconsin’s early years, supporting farmers, employing families, fostering community and generating profit. With a culture that has prospered from the industrial, financial and social aspects of brewing throughout the years, it is no wonder that Wisconsin carries on this tradition.
In a state where drinking runs generations-deep, so do the health effects, and addressing a widespread issue calls for widespread changes.
Alcohol addiction must be considered a community risk rather than an individual’s shortcoming. The majority of Wisconsinites, more than six in 10 adults, reported consuming alcohol within the past month, and nearly 20% reported binge drinking. In 2024, alcohol-related hospitalizations in Wisconsin reached their highest number since 2015. Reports from the U.S. Centers for Disease Control and Prevention show that more than 3,450 Wisconsinites die from excessive drinking each year.
Wisconsin is the only U.S. state in which every county has reported engaging in excessive alcohol consumption among at least 23% of its adult population. We are also home to 10 out of 20 of the “drunkest cities in America” as reported by 24/7 Wall St. last year.
The average number of alcoholic beverages consumed throughout Wisconsin has decreased in recent years, but people are consuming more ethanol over the same time span. This means people are tending to consume drinks with higher alcohol content. As the data illustrates, this is a statewide concern, not a private matter.
We can make our communities easier places to be sober, not only in the interest of addiction recovery, but for the sake of promoting community well-being. On a structural level, this looks like advocating for greater access to recovery facilities and services. It also looks like supporting and sustaining local third spaces that are sober-friendly.
Want to be part of the solution? Then consider hosting alcohol-free gatherings, socializing at a café or a mocktail lounge and welcoming conversations about your choice to do so. Setting the bar starts with us, and this time, it’s not a bar with alcohol.
Kayla Doege is a graduate student at University of Wisconsin-Whitewater’s Master of Social Work program. She lives in Neosho and has spent five years working in youth mental health and substance use intervention.
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