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- As Wisconsin’s workforce ages and universities nationwide see fewer traditional college-aged students, UWGB is trying several unorthodox efforts to attract older learners.
- The university offers short-term certificates that advance workers’ job skills, ungraded courses that keep older people socially engaged and classes in local nursing homes.
- Leaders hope the initiatives will keep the region’s growing retirement-age population sharp and socially engaged — and potentially in the workforce for longer — while also bolstering enrollment.
Inside University of Wisconsin-Green Bay’s Christie Theatre, retired judge Mark Warpinski leads a discussion about how judges decide on the sentences they impose. Roughly 50 students nod along, take notes and eagerly wave their hands in the air to debate how they’d sentence someone for a hypothetical crime.
The unusually lively audience betrays that this isn’t a typical sleepy morning lecture — most of Warpinski’s students are over the age of 50.
“We pay attention. We ask questions. We’re not sitting on our cellphones and scrolling … like I guess most college students nowadays do,” said 76-year-old student Norman Schroeder.
Classrooms full of older adults are becoming more common at UWGB.
As Wisconsin’s workforce ages and universities nationwide see fewer traditional college-aged students, UWGB is trying several unorthodox efforts to attract older learners. That includes more short-term certificates that advance workers’ job skills, ungraded courses that keep older students socially engaged and classes in local nursing homes.
University leaders hope these moves will keep the region’s growing retirement-age population sharp and socially engaged — and potentially in the workforce for longer — while also bolstering enrollment.
“We’re not just an 18-year-old campus. We’re not just a campus where you live in the dorms and have a traditional experience,” said Jessica Lambrecht, UWGB’s continuing education and workforce training executive officer. “There’s hundreds of universities you can pick from that offer that type of experience. So how are we gonna stretch and serve more?”
In fall 2025, UWGB joined the Age-Friendly University Global Network, an international web of universities that focus on including all ages. The college must follow the network’s 10 principles, which include supporting those pursuing second careers; expanding online education options; and promoting collaboration between older and younger students, among other tasks. Lambrecht hopes this commitment leads more community groups to help UWGB in its pursuit of older learners.
UWGB’s focus on enrolling people outside the typical 18-to-24 age group has helped the college’s enrollment climb over the past decade, at a time when many universities are seeing the opposite trend.
University leaders hope to do even more to cater to retirees and other older adults in coming years, starting with more courses in assisted living facilities and building ways for older people to mentor younger students and workers.
Addressing Wisconsin’s aging workforce
Wisconsin’s aging population has caused ongoing trouble for its workforce.
For years, there haven’t been enough working-age people to fill the jobs left by those retiring. That trend is expected to continue into 2030.
Lambrecht said UWGB leaders are thinking about how they can “encourage and invite that pre-retirement age population to stay engaged in the workforce a little bit longer.”
They think offering more short-term certificates can help.
Perhaps more commonly offered by two-year colleges, short-term certificates show someone completed a handful of courses focused on a skill or topic. An increasing number of people in the U.S. are seeking these credentials, as they’re cheaper and less time-consuming than degrees. They’re also often marketed as a way for workers to gain knowledge that will help them advance in their career and earn more money, though studies and data have indicated a mixed payoff.
UWGB offers 20 short-term certificate options, ranging from topics such as utilizing artificial intelligence to English-to-Spanish translation.
“Your job is going to continuously change, and with the exponential growth of information, how are you going to stay relevant in the workforce?” Lambrecht said. “So that’s really where continuing professional education programs come into play. It’s giving you short-term, bite-sized programming that’s going to help you refine a skill set that you now are faced with.”
University leaders also want to create more opportunities for younger students and employees to learn from people reaching retirement age. Lambrecht said she’s thinking about how they can “marry those two audiences to be of continued value in our workforce.” For example, last summer, they debuted an “intergenerational” program aiming to connect older adults and youth through several educational workshops.
‘Learning for its own sake’
The quest for more older students isn’t just about keeping them working. It also helps keep the region’s aging population mentally sharp and socially engaged.
UWGB’s Lifelong Learning Institute (LLI) is geared toward older adults who want to “enjoy learning for its own sake.” There are no tests, no grades and no prerequisites. The volunteer-led club offers between 150 and 250 courses each semester — the most popular including history, film and documentary classes, guest lectures and tours around the region.
“When I retired, I realized I’ve got to keep doing things. You can’t just sit in the chair,” said Gary Lewins, a 10-year LLI student. Last semester, he took a class that taught him how to digitize all of his old photo albums.
Norman Schroeder began taking LLI classes in 2018. The retired family doctor said it was good for more than just learning — he quickly made several friends. Today he helms LLI’s Board of Directors and tries to get more people to join.
“LLI is not only just the cognitive stimulation, the brain stimulation of the classes and learning — it’s also the social engagement,” Schroeder said. “Those are important elements for good health. Particularly in older patients, there’s a high incidence of depression, and some of that comes from social isolation … I kind of promote LLI as good for your health.”
The institute has over 800 members, who pay $150 for a year of access to classes. University professors often volunteer to teach classes related to their expertise, happy to teach to a highly engaged audience, Schroeder said.
In early 2025, the Rennes Group, which operates assisted living facilities in northern Wisconsin, gave a $300,000 grant to the institute. UWGB has used the money to host classes at Rennes’ nursing homes, upgrade technology to livestream classes to residents living in them and take residents on outings, such as a tour of the Green Bay Correctional Institution.
“Just because you live in an environment that provides maybe some extra help, doesn’t mean … you shouldn’t have access to things like lifelong learning,” Rennes Group President Nicole Schingick said.
Enrolling ‘the bookends’
UWGB’s focus on older learners comes as the so-called traditional college student, aged 18 to 24 years old, makes up a smaller share of enrollment nationwide.
In September, Chancellor Michael Alexander sent a letter to faculty and staff outlining how the university must “reinvent” to topple trends like these. To do so, he wrote, UWGB leaders must recognize “every person is a potential student over their lifetime, not just at 18 with stellar high school academic credentials.”
In their quest to grow enrollment, college leaders have trained their focus on not just older learners, but younger ones, too.
“(We’re) trying to think about the bookends of the population, knowing that the 18- to 24-year-old is a shrinking demographic,” Lambrecht said. “If we’re going to thrive as a university, we have to think outside the box.”
In 2020, for example, the college launched a program for high schoolers to complete associate degrees through the university for free. High schoolers have comprised a growing share of the university’s student population over the years, from 16% in fall 2018 to more than a third of enrollment today.
In 2024, 12% of UWGB’s students were over the age of 30, though that figure only includes students who are taking classes for credit and does not include students like those involved in the Lifelong Learning Institute.
These approaches have helped UWGB’s total enrollment grow over 3,300 students in the last decade, while nearly every other UW school has seen a net decrease over the same time frame.
It’s common to see people of all ages on the Green Bay campus. In the summer, UWGB rents out its empty dorms as “snowbird housing” to older adults. But college leaders want to do even more in coming years to reach older people — particularly those who can’t come to campus.
“The reality is, some of our members have mobility issues,” Schroeder said. “When you’re an 18- to 20-year-old college student, walking any distance is not a big deal. But if you’re on the campus at UWGB, sometimes it’s a long walk from the parking lot to get into the classrooms.”
UWGB leaders hope to offer more virtual classes for older students who are home-bound or have physical limitations. To assist those with hearing loss, they want to add “hearing loops” to classrooms, which transmit sound from a microphone directly into a hearing aid. Eventually, they want Rennes residents to have access to the full catalog of lifelong learning classes virtually, in real time, Schingick said.
“That would really be able to open the doors globally, if you will, to all of our residents and all of our communities, no matter where they are in the state,” Schingick said.
Miranda Dunlap reports on pathways to success in northeast Wisconsin, working in partnership with Open Campus.
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