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Wisconsin Watch partners with Gigafact to produce fact briefs — bite-sized fact checks of trending claims. Read our methodology to learn how we check claims.

Yes.

In two recent polls, a majority of U.S. adults said they use social media to get health information.

July 2025 by KFF, a leading health policy research nonprofit: 55% said they use social media “to find health information and advice” at least occasionally. Less than one in 10 said “most” of the information is trustworthy.

September 2024 by Healthline: 52% said they learned from social media health and wellness tools, resources, trends, or products they tried in the past year. About 77% expressed at least one negative view, such as “there is a lot of conflicting information.”

An April 2024 medical journal article said that over one-third of social media users perceived high levels of health misinformation, and two-thirds reported “high perceived discernment difficulty.”

The University of Wisconsin-Madison is conducting a long-term study to determine how social media affects the physical/mental health of adolescents.

This fact brief is responsive to conversations such as this one.

Sources

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Tom Kertscher joined Wisconsin Watch as a full-time reporter in October 2024. He started as a fact checker in January 2023 and contributes to our collaboration with the The Gigafact Project to fight misinformation online. Kertscher is a former longtime newspaper reporter, including at the Milwaukee Journal Sentinel. He is a contributing writer for Milwaukee Magazine and sports freelancer for The Associated Press.