Cecilia Dobbs officially began her role as the director of audience and membership development at Wisconsin Watch on Oct. 21, 2024.
With over 15 years of strategic expertise, including a decade in the media and news industry, Cecilia will lead efforts to deepen audience engagement and grow membership across Wisconsin. She has a proven track record in digital strategy, audience research and community-driven editorial initiatives, making her a key addition to our team.
Her experience includes serving as vice president of US product at The Guardian and as director of digital strategy at Fox News, overseeing significant research, product and user experience developments. Recently, her work has focused on nonprofit and community-based participatory research, including roles like research and evaluation officer at Welsh Women’s Aid.
Cecilia’s expertise in people-centered product design, digital engagement and community advocacy perfectly aligns with Wisconsin Watch’s mission to produce investigative journalism that informs and empowers the public. Her leadership will be crucial as we continue to grow and serve diverse communities statewide.
We’re excited to welcome Cecilia to Milwaukee, where she will support our statewide efforts and collaborate with Milwaukee Neighborhood News Service. Her fresh perspectives and innovative approach will help shape our membership strategies and engagement efforts for the future.
