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If 2020 has given us anything, it’s time to reflect on what we have. It has deepened my appreciation for our thousands of readers, social media followers and newsletter subscribers. It’s humbling and encouraging to see so many people recognize the importance of independent, fact-checked journalism. 

What we produce through our newsroom, Wisconsin Watch, has a direct impact on the lives of residents in Wisconsin. It was true before the pandemic and continues to be even more true through 2020. 

To increase the impact of our work, a generous member of our Leadership Circle, Barbara Johnson, is matching every dollar up to $5,000 today, in honor of #GivingTuesday. Thank you, Barbara, for your extraordinary generosity.

Will you join in helping meet this match by giving a donation to Wisconsin Watch today? Barbara is generously offering us this exciting opportunity, but for today only!

We know that you appreciate the critical role that independent journalism has played in Wisconsin this year:

  • “Democracy needs investigative journalism to uncover truth through the chaos.” — Michael of East Troy, Wis
  • “I value this service a great deal; you are the most vigorous journalistic truth-tellers in the state.” — Sharon of Madison, Wis. 
  • “I believe in the importance of quality independent journalism to democracy.” — Julia of Antigo, Wis. 
  • “Facts matter.” — Heidi of Plover, Wis. 

In honor of #GivingTuesday, will you join Barbara and our many other generous donors by giving a donation today? This dollar-for-dollar $5,000 match is only available today. Make your year-end donation to Wisconsin Watch right now!

We appreciate you. We know that you appreciate and value our important work. If you are unable to give today, we understand. These are trying times. But if you are able to give a charitable contribution to support our mission, today is the day to do it.

The nonprofit Wisconsin Center for Investigative Journalism ( collaborates with Wisconsin Public Radio, PBS Wisconsin, other news media and the UW-Madison School of Journalism and Mass Communication. All works created, published, posted or disseminated by the Center do not necessarily reflect the views or opinions of UW-Madison or any of its affiliates.

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Jay Burseth joined the Center in April 2020. His role includes coordinating fundraising strategy, overseeing the organization’s development department, and leading philanthropic relationships, including foundations and major donors. Prior to joining the Center, Burseth led fundraising for the Milwaukee County Parks, helped found the Milwaukee Parks Foundation, and was the Development Director for WMSE in Milwaukee. Burseth has been in fundraising and development for over a decade and holds a Master’s in Nonprofit Management and Leadership from UW-Milwaukee, as well as a Bachelor’s degree in Political Science and History, also from UWM.