Local news station KCAL in Los Angeles broadcast excerpts of an Instagram video in which Keith Lawrence Middlebrook claimed he had a pill to make people immune to the coronavirus and injections for those already infected. The video has since been deleted from Middlebrook’s Instagram. KCAL Los Angeles
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Vaccine kits. “Silver Solution” treatment. Even coronavirus-fighting toothpaste.

The swindles have begun. As Americans struggle to cope with the spread of COVID-19, they will also need to brace themselves for “disaster fraud” — those cons that rely on post-catastrophe chaos to separate people from their money. 

In late March — two months after the first case was confirmed in the U.S. — the Justice Department filed its first enforcement action on the issue, seeking a restraining order in Austin, Texas, against a website peddling non-existent World Health Organization vaccine kits. A federal judge ordered that public access to the site be blocked.

Keith Lawrence Middlebrook has been charged by federal prosecutors with trying to peddle a fake coronavirus cure to his social media followers and soliciting investors for the scheme. Keith Middlebrook Instagram account

And on Wednesday, the U.S. attorney in Los Angeles filed the first federal case for alleged coronavirus fraud. Prosecutors charge that an actor with a history of fraud was trying to line up investors for pills that he claimed would make people immune to the virus and injections for those already infected.

Indeed, fraud is now a central part of the U.S. government’s response to the pandemic. This month, the Justice Department ordered U.S. attorneys across the country to prioritize the issue and to each appoint a coronavirus fraud coordinator, spurring announcements of legal crackdowns from Vermont to Louisiana.

“They’re using people’s fears, anxiety, and confusion about what’s going on,” Federal Trade Commission consumer education specialist Colleen Tressler said of the fraudsters. “Things are changing daily, if not more frequently. People are getting things from a variety of sources.”

In an Instagram video, Keith Lawrence Middlebrook claimed he had a pill to make people immune to the coronavirus and injections for those already infected. Local news station KCAL in Los Angeles broadcast excerpts of the video, which has since been deleted from Middlebrook’s Instagram. KCAL Los Angeles

U.S. Attorney Scott C. Blader of the Western District of Wisconsin vowed to crack down on such deception.

“My office will work with our federal, state, and local law enforcement partners to swiftly investigate and prosecute any criminal conduct related to COVID-19,” he said in a March 21 statement. “Those who take advantage of this crisis to engage in fraud schemes will be held accountable for preying on our communities.”

COVID-19 scams alleged

Wisconsin state regulators are also looking for scammers. The Wisconsin Department of Agriculture, Trade and Consumer Protection has received four coronavirus-related complaints on its consumer hotline, spokeswoman Ti Gauger said. The complaints related to medical supplies, treatment, a possible charity-type scam and “some phishing items.”

The agency continues to field far more consumer complaints related to price gouging, Gauger added.

This March 6, 2020 screenshot from the website of “The Jim Bakker Show” includes an offer for Silver Solution and Silver Gel, two products the show had offered as preventions for contracting COVID-19. The federal government ordered the televangelist to stop the deceptive marketing. The product is no longer advertised on Bakker’s site. The Jim Bakker Show website

Earlier in March, the FTC and the Food and Drug Administration issued joint warnings to seven companies selling products they claimed could treat or prevent COVID-19. 

Among them was “The Jim Bakker Show,” hosted by the disgraced televangelist, which had advertised a colloidal silver called Silver Solution. Already the target of a lawsuit from the state of Missouri and a cease-and-desist letter from the New York attorney general’s office, Bakker was forced to stop selling the product on his website and Facebook page.

New York’s attorney general also issued a cease-and-desist order to right wing conspiracist Alex Jones, who was selling so-called anti-coronavirus toothpaste on his radio show and website, Infowars.

Schemes have proliferated so quickly that the Federal Trade Commission even released a tongue-in-cheek #FTCScamBingo card on which you can play along by marking off common scams like “Treat COVID-19”, “Get COVID-19 test kit”, and “A COVID-19 cure!”

Disasters fuel fraud

Disaster fraud is a phenomenon that reliably crops up every time a natural or man-made crisis strikes — and, say fraud experts, tends to fall into several major categories.

Related story: Wisconsin and U.S. officials ask consumers to report COVID-19 scams

There are fake charitable solicitations, which tend to arise in the early stages of recovery. In the days after 9/11, dozens of websites cropped up claiming to take donations for victims, only to keep the money. This sort of fraud has become even more prevalent with crowdfunding platforms like GoFundMe, said Jason Zirkle, a training director with the Association of Certified Fraud Examiners.

Identity theft is also common, as victims and workers struggle to understand who to give their information to for aid programs in the midst of the national emergency.

The Federal Trade Commission created a tongue-in-cheek bingo game to illustrate the range of possible scams surrounding the coronavirus pandemic. Federal Trade Commission

The chaos that unfolded after Hurricane Katrina provided what would be the major turning point in how the United States deals with disaster fraud. Katrina, said Zirkle, “was just so massive, it just caused an unprecedented amount of property damage” — the foundation for many types of disaster fraud.

That same year, the National Center for Disaster Fraud was established, prosecuting 1,300 Katrina-related fraud cases spanning 49 states. Since then, the center’s mandate has expanded to cover fraud related to any and all natural and manmade disasters. It hosts a hotline and relies largely, like most efforts to track and prosecute disaster fraud, on tips from the public.

Then came COVID-19.

The crisis is following a slightly different fraud script than many other disasters. With no real property or infrastructure damage, most pandemic-related scams are information-related.

Alex Jones claimed during the March 10 broadcast of “The Alex Jones Show” that his toothpaste “kills every virus” and that “the Pentagon uses the product we have.” New York officials have ordered Jones to stop marketing toothpaste, dietary supplements, creams and other products to prevent or cure COVID-19. Infowars

Phishing and malware scams preying on fears of the coronavirus started cropping up as early as January 2020, said Zirkle, noting that these are the most common of the COVID-19-related schemes.

Usually, he said, it starts as a sophisticated, authentic-looking email promising updated information on the pandemic from the Centers for Disease Control and Prevention or the World Health Organization, provided you enter your email address and password. From there, the scam forwards you to the actual CDC and WHO websites as it downloads malware onto your computer or mines your data.

“You’ve got a lot of people that are at home, and a lot of people want updated news about coronavirus,” Zirkle said. “It’s a great time to trick people into clicking a link.”

Despite the efforts of various agencies, disaster fraud persists as a predictable phenomenon. And 

with the unprecedented nature and scale of the COVID-19 disaster, that new audience just might be everyone.

“Everybody’s looking the other way, even law enforcement,” said Zirkle. “It’s just a great time for fraudsters right now.”

This story was reported by FairWarning (FairWarning.org), a nonprofit news organization based in Pasadena, California, that focuses on public health, consumer and environmental issues. FairWarning’s Eli Wolfe contributed reporting. Wisconsin Watch (wisconsinwatch.org) distributed the story, with Jim Malewitz and Dee J. Hall contributing reporting from Wisconsin. Wisconsin Watch collaborates with WPR, PBS Wisconsin, other news media and the University of Wisconsin-Madison School of Journalism and Mass Communication. All works created, published, posted or disseminated by Wisconsin Watch do not necessarily reflect the views or opinions of UW-Madison or any of its affiliates.

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Allie Tempus is a staff writer at FairWarning (fairwarning.org) — a nonprofit investigative news organization that focuses on public health, consumer, workplace and environmental issues, and related topics of government and business accountability. was most recently associate editor of The Progressive magazine. She is a veteran climate journalist and the recipient of three climate reporting fellowships, with bylines in Rolling Stone, Orion, The Nation, The Progressive, Vice News, and elsewhere. Previously, she was a researcher at Rolling Stone, The Intercept, and BuzzFeed, and before that served as a lead researcher on Naomi Klein’s 2014 bestseller This Changes Everything: Capitalism vs The Climate. Tempus was also a reporting intern at Wisconsin Watch in 2010. She reads almost exclusively nonfiction, listens to a lot of comedy podcasts, and drinks too much lemon-flavored seltzer.