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Wisconsin Watch partners with Gigafact to produce fact briefs — bite-sized fact checks of trending claims. Read our methodology to learn how we check claims.

Yes.

Eighteen percent of eligible voters said in a national poll they are “more likely” or “significantly more likely” to vote for a political candidate endorsed by pop star Taylor Swift, Newsweek reported Jan. 28, 2024.

Seventeen percent said they would be less likely to vote for a candidate who Swift endorsed.

The poll of 1,500 eligible U.S. voters was conducted Jan. 18 for Newsweek by London-based Redfield & Wilton Strategies. It had a margin of error of plus or minus 2.53 percentage points, according to Newsweek.

Newsweek reported on the results but did not release the exact wording of the questions or detailed results.

Former Wisconsin Gov. Scott Walker, a Republican, alluded to the poll in a Jan. 29 social media post.

Redfield & Wilton Strategies is rated two out of three stars according to poll tracker fivethirtyeight.com.

This fact brief is responsive to conversations such as this one.

Sources

ghostarchive.org: Newsweek: Can Taylor Swift Sway the 2024 Election?

Daily Mail: Taylor Swift could sway 2024 election outcome, new poll finds with a FIFTH of voters ‘likely’ to back candidate endorsed by singer

Scott Walker: This same FIFTH of voters were likely voting the wrong way if they based their decision on the opinion of a celebrity. https://t.co/IqJSOylwEs

Redfield & Wilton Strategies: Joe Biden Administration Approval Ratings and Hypothetical Voting Intention (18 January 2024)

FiveThirtyEight: Pollster Ratings

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Tom Kertscher joined as a Wisconsin Watch fact checker in January 2023 and contributes to our collaboration with the The Gigafact Project to fight misinformation online. Kertscher is a former longtime newspaper reporter, including at the Milwaukee Journal Sentinel, who has worked as a self-employed journalist since 2019. His gigs include contributing writer for Milwaukee Magazine and sports freelancer for The Associated Press.