Kev tshaj tawm hauv 60 lub tsev noj mov thoob plaws Midwest thiab cov ntawv tshaj tawm nyob rau sab hnub poob Wisconsin qhia VanWychen tsev neeg ntawm Wetherby Cranberry Co. ntaus pob khau khiab nrog lub cim Ronald McDonald hauv lawv cov cranberry marsh ze Warrens.
McDonald's hu rau VanWychens tom qab kawm txog lawv cov hnub sau qoob loo rau pej xeem thiab xav thaij duab los txhawb kev siv cov cranberries qab zib thiab qhuav hauv nws cov oatmeal noj tshais.
Lub ntes?
McDonald's cov khw noj mov tsis siv VanWychen's cranberries, tab sis siv Ocean Spray Craisins.
VanWychen tau hais tias nws tsis xav tias McDonald's tsis yuav nws cranberries. Dab tsi tseem ceeb yog tau txais ntau tus neeg noj cranberries - thiab txo cov khoom siv ntau dhau uas tau thawb tus nqi qis thiab txiav rau cov neeg cog qoob loo cov nyiaj tau los.
Kev tsim khoom ntau dhau tau ua rau cov neeg cog qoob loo cranberry thiab cov thawj coj hauv kev lag luam nrhiav txoj hauv kev muaj tswv yim kom tau txais cov neeg hauv Tebchaws Meskas thiab lwm lub tebchaws kom nthuav dav lub luag haujlwm ntawm cranberries tshaj li lawv qhov tshwm sim txhua xyoo ntawm lub rooj Thanksgiving.
Qhov teeb meem yog xav tau tshwj xeeb tshaj yog nyob rau hauv Wisconsin, uas tau ntev tau lub ntiaj teb no tus thib 1 tsim ntawm cov me me tawv liab berries. Lawv yog siv nyob rau hauv jellied cranberry sauce, kua txiv, jams thiab, thaum qhuav, cereals thiab lwm yam khoom.
"Peb qhov kev sib tw yog kom pom tseeb tias sim nrhiav cov khoom tshiab, thiab tsim cov khoom tshiab raws li kev lag luam," said VanWychen, ib qho ntawm cov neeg cog qoob loo ywj pheej hauv Wisconsin uas tsis yog ib feem ntawm Ocean Spray koom tes. "Tsis tas li ntawd, txhawm rau tsim kev lag luam tshiab, nthuav peb cov lag luam xa tawm, thiab tseem qhia peb cov dab neeg txog qhov zoo ntawm qhov tseeb tias peb muaj cov khoom noj qab haus huv rau cov pej xeem."
Kev lag luam kuj tau coj nws qhov teeb meem rau Congress. Cov tswvcuab hauv pawg ntseeg los ntawm cov xeev loj hlob cranberry suav nrog Wisconsin tsim nyob rau hauv 2012 tsis raws cai Congressional Cranberry Caucus los pab kev lag luam.
Kev siv zog tau them.
Cranberry sauce yav dhau los tsuas yog cov khoom lag luam cranberry ntawm US Department of Agriculture lub tsev kawm ntawv noj su, hais tias Scott Soares, tus thawj coj ntawm Cranberry Marketing Committee, tsoomfwv tau lees paub txog kev lag luam ua liaj ua teb tau txhawb nqa ib feem los ntawm cov nqi them rau cov neeg ua haujlwm uas npaj muag cranberries los ntawm cov neeg cog qoob loo.
Xyoo tas los, USDA pib yuav cov kua txiv cranberry mloog zoo rau National School Lunch Program thiab lwm yam khoom noj hauv tsev. Txhawm rau muag lub tswv yim, Cranberry Marketing Committee tau tsim cov khoom noj su hauv tsev kawm ntawv suav nrog cranberry BBQ nqaij qaib qhaub cij, "razzy cran-grape" gelatin thiab cranberry qaib nyias.
Lub Ib Hlis, USDA kuj yuav $ 28 lab nyob rau hauv ntau tshaj cranberries muab faib rau cov zaub mov hauv zos pantries, ua tsaug rau Congressional Cranberry Caucus.
Lub koom haum cranberry lub xeev tau mus rau lub caucus los thawb nyiaj rau kev tshawb fawb raws li ib feem ntawm 2014 Farm BillTom Lochner, tus thawj coj ntawm lub tuam txhab tau hais Wisconsin State Cranberry Growers Association.
Thiab Lochner tau hais tias pab pawg tau ua haujlwm nrog Wisconsin cov neeg sawv cev suav nrog US Sens. Tammy Baldwin thiab Ron Johnson thiab US Reps. Reid Ribble, Tom Petri, Sean Duffy thiab Ron Kind, kom tau txais $ 1.6 lab rau Cranberry Marketing Committee kom nthuav dav thoob ntiaj teb kev muag khoom, uas tam sim no tsim los ntawm 25 thiab 30 feem pua ntawm qhov kev thov.
Ob xyoos dhau los, Soares tau hais tias CMC tau nthuav dav nws txoj kev lag luam rau Brazil, Russia thiab Is Nrias teb. Dej Hiav Txwv Spray tau tuav cov xwm txheej tshaj tawm suav nrog hauv Dublin, qhov chaw koom tes tsim kev thuam cranberry bog hauv lub tebchaws uas paub me ntsis txog bogs. Cov zaub yog qhov txuas ntxiv ntawm kev koom tes "Bogs Across America" kev tshaj tawm kev lag luam.
Thiab xyoo tas los, Dej Hiav Txwv Spray nrhiav Chilean cranberry ua lag luam, nws thawj thoob ntiaj teb nthuav dav. Randy Papadellis, tus thawj tswj hwm ntawm Ocean Spray thiab CEO, tau hais hauv xov xwm tshaj tawm tias qhov kev yuav khoom yuav pab tau lub tuam txhab sib tw hauv lub ntiaj teb cov txiv hmab txiv ntoo qhuav. Qhov kev nrhiav tau kuj yog npaj los ntawm kev muab "kev sib tw-lub caij nyoog" ntawm cranberries xav tias yuav nce ntau lawm los ntawm 12 lab phaus ib xyoos rau kev koom tes ntawm cranberries, tam sim no siv ntau tshaj li ib txhiab khoom hauv ntau dua 50 lub teb chaws.
Dej Hiav Txwv Spray ua ntej xyoo no tseem tau tuav lub rooj sib tham txog kev noj qab haus huv ntawm cranberries, suav nrog lawv siv los kho cov kab mob urinary.
Tsis tas li ntawd, Soares tau hais tias Pawg Neeg Saib Xyuas Kev Lag Luam Cranberry tau thawb kom ua cranberries ib xyoo puag ncig cov txiv hmab txiv ntoo kom nce kev thov dhau lub caij nplooj zeeg, thaum feem ntau cranberries tau noj. Yog hais tias pawg neeg muaj nws txoj kev, cranberries yuav pib tshwm li nqaij marinades, nyob rau hauv smoothies thiab lwm yam dej qab zib, xws li crantinis.
"Peb yuav tsum tuaj nrog cov khoom siv nyiaj mos txwv uas cov neeg siv khoom Asmeskas tsis tuaj yeem txaus," VanWychen hais tias, "thiab peb yuav zoo."
UW-Madison Tsev Kawm Ntawv ntawm Kev Sau Xov Xwm thiab Kev Sib Txuas Lus Cov tub ntxhais kawm Mary Sussman, Harriet Rowan thiab Michael Langlois tau pab txhawb rau tsab ntawv ceeb toom no, uas tau pib ua ib txoj haujlwm hauv chav qhia ntawv qhia los ntawm UW-Madison journalism professor Deborah Blum. Wisconsin Center for Investigative Journalism (www.WisconsinWatch.org) koom tes nrog Wisconsin Cov Xov Xwm Zej Tsoom, Wisconsin Cov Xov Xwm Rau Pej Xeem, lwm cov xov xwm tshaj tawm thiab UW-Madison Tsev Kawm Ntawv Xov Xwm thiab Kev Sib Txuas Lus. Txhua yam haujlwm tsim, tshaj tawm, tshaj tawm lossis tshaj tawm los ntawm Lub Chaw tsis tas yuav cuam tshuam cov kev xav lossis kev xav ntawm UW-Madison lossis ib qho ntawm cov koom tes.
Rov luam tawm peb cov ntawv dawb, hauv online lossis luam tawm, raws li daim ntawv tso cai Creative Commons.
